EatCan

EatCan is a Belgian startup dedicated to waste management, focusing on the recycling of cans and plastic bottles. The company has developed a machine that employs two methods (compacting or shredding) and rewards users. A display on the machine runs an advertising network, providing additional advertising space for clients (such as gas stations and shopping centers).

The project includes a graphic universe used for the brand's identity and its product, as well as a destination website that supports the sales tools designed internally.