AlterSmoke

AlterSmoke, with 40+ stores across three countries, is a leading name in the European electronic cigarette industry. The brand is dedicated to crafting quality e-liquids, emphasizing product traceability and expert knowledge. Through its e-commerce platform, AlterSmoke ensures customers have constant access to its offerings.

Fabergast supported AlterSmoke amidst the industry's dynamic growth, developing a comprehensive strategy to adapt to regulatory changes. This involved innovative store and product design, effective communication methods, and public education through credible scientific publications. Despite the challenges posed by the COVID-19 crisis, AlterSmoke leveraged its decade-long experience to strengthen its presence. Positioned strategically in shopping centers in France and Belgium, the brand maintains high visibility and keeps customers informed about the latest e-cigarette developments, reinforcing its commitment and expertise.